How to decide the video length of your video production campaign?

During most video production sessions, this question will pop up at least for a while: How long should the video be? And while there is no right or wrong video length, there are many important factors to consider when creating your video - who is the target audience? What message are you sending? How will it be used? Is this for a lively occasion? Social media? Search How to gain SEO power in online search?

The answer can be influenced by the various components of the video production process. In other words, a smaller production budget can determine a shorter video duration. However, this is a generalization. To better determine the length of your video project, break down some of the factors with the video production company Melbourne that will guide your decision.

1. What is the content of your video?

If you’re watching another cat’s video, a 6-second video on Instagram is perfectly fine. If you’re discussing a complex issue - such as whether schools kill creativity - it should be longer. This is the reason why Ken Robinson's 20-minute TEDTalk has been watched by millions. TEDTalks are successful because they are thoughtful and their audience knows how to prepare for a 10+ minute video.

Yes, people are happy to see good content, while our attention is less than before. Think about it, you can happily sit down and watch 8 episodes of your favourite TV show on a 2-hour movie or Mixfix. None of us can get a quick "ignore" button when we're trying to watch a YouTube video. The point is, the length of your video should be a secondary consideration.

Ultimately, your video should be as long as it supports your content - to tell your story and achieve your goals. Not another, but the other is not small. If the story is valuable and the story is true, then the audience will keep watching.

This powerful video production is about 6 minutes long, but it has an engagement rate of 71% because the story is funny, unique, inspiring and captivating. Statistics show that the video is successfully capturing the attention of the audience for 6 minutes of the game. All this said, this does not mean that even a short video cannot fill the punch!

2. Who is your audience and where are they watching?

If your audience is a busy mom, fast, high-quality videos can perform well. If you screen a story at a grand festival where you already have the full attention and open heart of the audience, you can dig deeper.

Every audience is different, so one organization cannot work for another. Consider the viewing habits of your target audience and their context in which they can help you to watch your video, which will help you create something.

3. What are your goals?

There should be a goal for each video you produce that is set during your pre-production meeting. Without a clear goal, it’s easy to get lost in the creative process and lose sight of what you’re trying to do. Work with your team to establish clear goals for your video production. Put them in writing and make sure you communicate with the target your video production company Melbourne. Below are some points that might help you to select your goals.

• Bring awareness to your organization
• Showcase your product
• Entertain your audience
• Donate a vehicle
• Educate your customers
• Drive people to your website
• Train your employees
• Convert leads to customers
• Run webinar registration
• Consider your brand
• Increase conversions on the landing page
• Drive more visitors to blog posts

4. What does your data say?

Check your engagement rate on Facebook, YouTube, Vista, etc. Every industry and video is different, but data can help you understand trends in your own industry, audience, and context and narrow down the length of what works best.

5. What platform are you using?

After all, platforms like YouTube, Facebook and Instagram try to get users to stay longer on their platform. You don't care if you watch sixteen 6-second videos or three 4-minute videos. Each platform has different results and those results may change in 3 months when the new algorithm selects different videos when updated.

For marketers who never assume that something works, it is important that it will continue to work forever. Data and analytics are your best friends, use them to make informed decisions about what to do next. There is no standard video length that is appropriate, but with a good understanding of your content, targets, audience, engagement rate, and platform, you can consistently perform well for your organization.