Should you Insist on 4K or Go with Full HD Video by Video Production Company Melbourne ?

There is no doubt that 4K is gaining popularity and could well become the norm in the future. So, when you plan to get videos produced by video production company Melbourne based you will naturally think that 4K is the way to go. Is it necessary or should you accept full HD corporate videos? The following should help you decide.


The case for 4K business video

4K is proving popular and with good reason: it has marvelous clarity and amazing levels of detail. Even a video that has nothing meaningful in content can appear quite impressive when shot in 4K. Since 4K is the future you may as well consider it for today’s corporate video needs. One advantage of 4K corporate videos is that they can be downsized to full HD and retain all the beauty and details. Consider 4K for your corporate video in the following cases:

It is especially advisable to pick 4K if you plan on a large screen presentation of videos produced for you by video production company Melbourne. It is good for conferences when some viewers may be located close to the screen and some may be at a distance. The videos look amazing.
Should you plan to show company videos and product demos at exhibitions then you will find 4K makes for more impressive videos.

You can stay “future proof” with 4K. However, keep in mind:
  • In order to view the full clarity of 4K videos, you need suitable devices. These are expensive today but may come down in price in the future.
  • 4K videos hog space on hard drive and media
  • It may take longer to transmit 4K videos over the internet because of large file sizes.
  • If the target audience mainly uses smartphones to view videos then it may not be worth the extra cost.
  • Talking of costs, it costs considerably more to produce 4K since one needs 4K camcorders and also computers to handle the large file sizes.

 The ideal compromise that a good video production company Melbourne based will arrive at is to shoot in 4K and downsample to full HD.

Full HD Corporate Videos

The fact is that people are so dazzled by 4K and emerging 8K technologies that they often consider full HD a poor cousin. The fact is, full HD is more than sufficient and it is cost-effective too since the complete chain, from cameras to post-production is capable of handling full HD with efficiency and speed. It looks good even on 56-inch screens depending on the equipment chosen by video production company Melbourne based and their post-processing workflow. Full HD edits are faster too and you can get superior videos at a lower price compared to 4K.

Pick full HD if your target audience views videos on mobiles and you must display videos on popular online channels.

Choose MyOho Video Production and you get the option of 4K or full HD corporate videos. It is your choice but for now, full HD is not bad at all and works just fine. Content matters and in this, MyOho excel.

MyOho Video Production offers superior 4K and full HD corporate video production services in Melbourne and Australia. 

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